Saturday, 16 August 2014

The Importance of a Home Stager

When you are meeting someone for the first time, you want to make sure that you are looking your very best, whether this be on a first date or for a job interview or meeting your significant other’s parents for the first time…. Bottom line is, when you are meeting someone for the first time, you want to make a good first impression.  You want to make sure you’re wearing nice, clean clothes, with your hair combed and looking your best, to impress.  You wouldn’t partake in any of these appointments with terrible hygiene and wrinkly clothes; bad breath and body odour would you? Of course you wouldn’t.

So for something that is worth so much to you, something that you’re hoping to get a greater return from when selling it, why wouldn’t you want to show off this major investment in the best possible light possible?

Home Staging isn’t a gimmick, Home Staging isn’t a quick, simple thing and Home Staging isn’t invaluable!

Home Staging is important when selling a home because you hire someone who has never seen the home before. For the Stager, it is a clean slate. A Home Stager will come in and assess the home, with an unbiased opinion and evaluate the home right away and make a list of what needs to be done to it, to make it more market ready to list it to sell.

Sometimes when you have lived in a home for a long period of time, its easy to become accustomed to what is in the home. Certain pieces of furniture being in certain spots, not changing a wall colour or flooring, growing comfortable with the accessories and pictures around the home, that make it your home. Except a Home Stager comes in and assess it from a homebuyer’s point of view.  The Home Stager knows right away what needs to be changed or moved around or updated to sell the home for the greatest market value that it can receive.

A Home Stager is extremely valuable because, to the Home Stager, the home that they are assessing isn’t their own personal space. The Home Stager doesn’t see the memories that took place within the home. So the Stager doesn’t have a personal connection to the home and has the ability to judge the space, without having an emotional connection.

I believe that is the biggest issue with homeowners and selling their home. They have an emotional connection to the homes that they are selling. Therefore it is hard to know what needs to be packed away, what needs to be moved around or what needs to be updated. Homeowners will tend to think “well it’s worked well enough for me to have the table and chairs there, it should work well enough for someone else” or “I’m not going to bother changing that or spending the money to change that when the next owners are just going to rip it down and build something better anyway”. But the reality is, you don’t know what the next owners are going to do to the space. Maybe the next owners don’t have a great deal of money and would be quite content with having things the way they are left in the space, because they don’t have the money to update it right away.  The bottom line is, if by making changes around the home would make the house sell better, make them. If it emphasizes the home and its features, make the change.

It’s amazing how such a little change can make a big difference to a home.

Investing in a Home Stager will be much less than a selling reduction and you will realize the greatest potential return on your investment in the smallest amount of time!


Home Stagers are valuable, don’t think that they aren’t!